The People Behind the Work

Our Team

The Associates is a full-service production company, from creative development and campaign strategy to scripts, digital cinema production, social media content and live events.

Benny Corral

Benny Corral IMDb

Director, Producer

Director, producer, and cinematographer of music videos, television commercials, short films, and television series. For over three decades, he has filmed television commercials and advertising campaigns for major brands such as Coca-Cola, Sony, Bacardi, Telmex, Disney, Tecate, General Motors, among others. His career as a director stands out for directing music videos for the leading Latin American music stars, such as Ricky Martin, Plácido Domingo, Luis Miguel, Thalía, Marc Anthony, Jennifer Lopez, and many more, earning multiple awards and recognition.

Fernando de Garay

Fernando de Garay IMDb

Director, Cinematographer

Director and photographer of over 200 music videos for artists including Paulina Rubio, Café Tacvba, Florent Pagny, Aleks Syntek, Myriam Hernández, Big Metra, and more. Producer and director of advertising campaigns for renowned companies such as Coca-Cola, Nescafé, Marinela, Motorola, Sol (beer), XX Lager (beer), Gillette, Nextel, Tecate, Duracell, Sico, Red Bull, and Snapple, among others.

Creator of "Imagen México" and heritage cities for the Mexican pavilion at the Shanghai and Barcelona World Fairs. Winner of the MTV award, and recipient of gold and silver awards at BDA Promax Miami and New York for best network image worldwide.

Emiliano Chaparro

Emiliano Chaparro IMDb

Cinematographer

Emiliano Chaparro is an award-winning cinematographer and film director known for his work on films such as "La Carga" and "Falling in Love with April," and for his outstanding photography in tourism campaigns for Saudi Arabia and Mexico and in commercials for brands such as Telmex, Telcel, Iusacell, Coca-Cola, Bimbo, Banorte, Sabritas, Pepsi Cola, Bacardi, Bancomer, British American Tobacco, Cajeta Coronado, Flash, Philippe Starck, Yoplait, Fico, Cerveza Victoria, People Magazine and over 200 music videos.

He has won multiple awards including the Ibero-American Publicity Fest in Buenos Aires, the London International Advertising Awards, the Caracol de Plata in Mexico City, the New York Festival Awards, the Mobius Advertising Award, the US International Film and Video Festival, and the Silver Goddess Gabriel Figueroa in 2018.

Felix Cordova

Felix Cordova IMDb

Actor, Producer

Felix Cordova is a Mexican actor and producer with a career in entertainment dating back to 1982. After starting in theater and gaining visibility in telenovelas such as Milagro y Magia and Baila Conmigo, he expanded into developing and producing projects across film, television, music videos, and special events.

Now, as CEO of ABBA Pro Studios, Felix leads projects with a purpose—creating content that is regenerative in morals and principles, rooted in strong family values and a biblical foundation. The studio focuses on independent films, TV programs, documentaries, and branded content aligned with these beliefs, serving international clients throughout the U.S. and the Americas.

Alexis Covacevich

Alexis Covacevich IMDb

Art Director

Bachelor's degree in Art History from the Iberoamerican University. Music student at Berklee College of Music in Boston and film student in New York.

Developed art direction for the films: "La noche de todos los santos" (1989), directed by Rodrigo Castaño, "Un boleto para soñar" (1998) directed by Oscar Blancarte, and "¿Alguien ha visto a Lupita?" (2012) directed by Gonzalo Justiniano.

Art director for music videos for artists such as Luis Miguel, Emmanuel, Alejandra Guzmán, Yuri, Lucía Méndez, Marco Antonio Solís, Roberto Carlos, Armando Manzanero, Los Tigres del Norte, Antonio Aguilar, Fahrenheit, and Pepe Aguilar.

Rodrigo Calderón Gonzales

Rodrigo Calderón Gonzales IMDb

Producer

With a 23-year career in production, Rodrigo Calderón has participated in over 35 successful national and international productions. He is the lead producer of "Nosotros los Nobles", one of the highest-grossing films in Mexican history, and "El Estudiante," which won 6 Silver Goddess awards, including Best Director and Best Film. He was also the production director of "108 Costuras," working with Gastón Pavlovich, and executive producer of "Cómo Cortar a tu Patán" and "Como Novio de Pueblo" for Warner Bros.

Claudia Cosio

Claudia Cosio

Producer

Executive and content producer experienced in feature films, documentaries, and short films, including special events like the International Film Festival in Mazatlán, where she served as executive producer. She has produced feature films such as Mentores (Jorge Díaz Sánchez, in post-production), Princesa, una historia verdadera (Oscar Blancarte, 2018), Hijos de la Ruta / Filhos da Pista (León Serment, in post-production), Crepúsculo Rojo (Carlos González Morantes, 2008), Polvo de Ángel (Oscar Blancarte, 2007), and Entre la Tarde y la Noche (Oscar Blancarte, 2000). These films have achieved national box office success and garnered awards and recognition at national and international film festivals.

Gonzalo Martínez

Gonzalo Martínez

Producer, Cinematographer

Over 25 years of experience working on Television for the Hispanic Market in both Mexico and the U.S. has given Gonzalo Martinez the opportunity to collaborate with renowned artists such as Ricky Martin, Shakira, Eva Longoria, Vicente Fernández, Christina Aguilera, Marco Antonio Solís, Alejandro Fernández, Pepe Aguilar, Los Tigres Del Norte, Kate Del Castillo, Jenni Rivera, among others.

Recognized companies include: Hollywood Records, Sony Discos, Fonovisa, Universal, Televisa, Univisión, Telemundo, Padres Contra El Cáncer, Paloma Productions, to name a few… They have placed their trust and stars' image in Gonzalo's production house, IDEAVISION films, since 1996.

Rafael López

Rafael López

Screenwriter, Director

Rafael is a writer, director, and producer with over ten years of experience. He began his career in his hometown of Guadalajara, writing and directing segments for local television station Televisa.

As an independent producer, he directs and edits commercials, music videos, and programs for national and international television companies such as Univision, Telefutura, MTV, Televisa, and Canal 22.

He wrote, directed, and edited seasons 3, 4, and 5 of the series "Rally Malayerba 24 horas de cortometraje" breaking historical audience records.

Alex Nasonau

Alex Nasonau IMDb

Director

He began his career in 2008 as a production designer and creative director for live theater shows and special advertising events. From 2008 to 2013, he worked with brands such as Jaguar, Land Rover, Baldinini, Coccinelle, Penny Black, and Carl Orff's famous cantata "Carmina Burana", as well as theaters in Malaysia and others.

In 2017, he decided to relocate to Mexico after discovering the visual potential, creative possibilities, and narratives that the country has to offer. He collaborated with the brand Liverpool in a campaign for Liverpool galleries in 21 states across Mexico, with Semar in two commercial campaigns, and currently also works with the production company Corazón Films. His strong point in the development and direction of scripts lies in the art of humor and satire.

Adrián Pastrana

Adrián Pastrana IMDb

Screenwriter, Director

Over twenty years of experience in direction, production, screenwriting, script editing and photography. Their experience in the application of different scriptwriting tools and their avant-garde approach towards film direction is becoming a valuable asset for several international partners.

They completed two degrees in film studies in the United States and Mexico, and have specialized in philosophy, psychoanalysis and writing for the last sixteen years. Their main works include a critically acclaimed experimental feature film, "Autorretrato de un Automóvil," several award-winning short films, unusual music videos and commercials for major international brands, from Samsung to Tecate.

Amelia Cruz

Amelia Cruz IMDb

Post-producer

With over 15 years of experience in production, editing, and post-production, Amelia Cruz has worked with prestigious production houses in Mexico City, such as Meteoro Digital, BC Advertainment, La Botique, Moebios, West Coast Customs Mexico, Wipost, among others.

In addition, she has participated in the creation of content for cultural, scientific series, television commercials, music videos, short films, series, and documentaries.

David Cruz

David Cruz IMDb

Graphic design

Ten years of professional experience, both on and off set. Specialized in the production and post-production of audiovisual content. Pioneer in the incorporation of AI-assisted post-production tools, applied to image and video remastering and re-scaling.

Currently, he collaborates with different national and international production houses in the development and integration of transmedia narratives through the use of storytelling in series, movies, advertising campaigns, and digital strategies.

Esmeralda Corral

Esmeralda Corral

Producer

Producer with 27 years of experience in advertising, television, music videos, and corporate projects. She has worked for renowned agencies, brands, and artists such as Proezaslai, Leo Burnett, Nestlé, UN, Ana Bárbara, Los Tucanes de Tijuana, and Belinda.

Esmeralda stands out for her experience in executive production, project development, post-production coordination, event direction, and production. She has carried out more than 150 audiovisual projects, combining her experience in visual image, development, communication, creativity, and production strategy.

Paúl Conrado V.

Paúl Conrado V. IMDb

Post-producer

Post-producer driven by a constant search for new forms of expression and creativity in the digital realm, always refining the craft to deliver engaging ideas and materials that adapt to any communication need.

Jossafat Serrato

Jossafat Serrato IMDb

Graphic design, VFX Animation

With over 10 years of experience, he has worked in all areas of production, specializing in editing and creating graphics packages and animation for various pieces within each project.

He is a regular collaborator with different production houses and agencies whose content has been broadcast on national and international television. From working with cutting-edge content growth agencies like VKNG to specific project-based collaborations, he has brought graphic elements to life as an integral part of conveying the core message.

Odilon Chavez

Odilon Chavez IMDb

Composer, Music Producer

Holds a bachelor's degree in Composition from the Center for Research and Musical Studies in Mexico City and a Master of Arts in Composition and Conducting from the Royal Academy of Music in London.

Beyond composing for film and TV, Odilon's versatility has led to work with internationally recognized artists, both in the studio and on stage.

In 2013, developed the Symphonic Cumbia for Los Ángeles Azules and served as orchestrator, conductor and co-producer of their album "Cómo Te Voy A Olvidar: Edición de Súper Lujo", which achieved unprecedented success.

Candelario Pérez Romero

Candelario Pérez Romero IMDb

Gaffer

More than 30 years of experience in making documentaries, commercials, music videos, film and television with Mexican and foreign cinematographers.

Cinematographers and directors: Alex Phillips, Angel Goded, Erik Goetal, Fernando De Garay, Eduardo Duque, Tito Lara, Yussef Trad, Emmanuel Lubezki, Donald Morgan, Bob Techterman, Tomas Farkas, Robert Brow, Shane Hurlbut, Jeffrey Kimball, Quentin Tarantino, Robert Richardson, Joe Pitk, Rodrigo Prieto, Guillermo Navarro, Lars Herman, among others.

Moisés Ochoa Brito

Moisés Ochoa Brito

Post-producer, Video editor

Video editor and post-producer with experience in commercials, music videos, documentaries, series and television shows, working in Final Cut, Adobe Premiere, Media 100 and other editing platforms.

Brings a collaborative approach to the edit room, encouraging a free flow of ideas and creative problem-solving, and is comfortable juggling several projects on tight deadlines.